TrustRadius Insights
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
Overview
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
65 people also want pricing
Alternatives Pricing
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by…
What is Audiense?
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.
GRIN Integrations
GRIN Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Comparisons
Compare with
Reviews and Ratings
(95)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
Attribute Ratings
Reviews
(1-22 of 22)Companies can't remove reviews or game the system. Here's why
August 25, 2023
GRIN deceived us
Score 1 out of 10
Vetted Review
Verified User
In my experience, GRIN used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver what's needed from an influencer platform. I wish they ended our contract when we asked them to, now it's just a waste of money on our end.
- Syncing Influencer orders to Shopify
- The advertising of GRIN Up, which is their supposed replacement for creator search run by actual humans on the GRIN team - I think it is the worst possible feature where GRIN put its own team on manually finding influencers. In some cases they sent us "influencers" with no posts, some with no followers, it was like there had been no effort put into the process. If there are attachments, I will show the final output from the GRIN team here as well.
- Beyond all of this, the way I believe they hid behind and misled us before the signing of our new contract was the most frustrating piece in the whole situation.
- Instagram search and creator search was completely been taken off. These changes were not communicated to us before signing a new contract with GRIN. Our primary use case was discovering influencers, at this point I believe GRIN is a glorified order-placing application for customers that links to Shopify.
December 14, 2022
GRIN- An excellent tool for all-in-one influencer management!
We use GRIN to manage all aspects of our influencer program; this includes tracking product stipends, revenue, and other KPI's related to influencer marketing. Additionally, the program captures UGC from our creators, which we can repurpose for marketing efforts.
- Identifying and onboarding new influencers
- CRM - managing influencer relationships
- Reporting performance of creator programs
- Seamless integration with Shopify
- Additional performance metrics (deeper click data, new customer data, etc)
- Address potential attribution loss through common post-purchase upsell programs
- Enhanced reporting available without additional cost
I use GRIN to manage my relationships, partnerships, campaigns, and communications with influencers to create content for our social channels and marketing materials. The platform has been immensely helpful in supporting these business needs and supporting brand awareness and educating customers about product usage.
- Content creation
- Brand awareness
- Marketing materials
- New customer acquisition
- Customer retention
- Sales support
- Contract specifics and documentation
- Usage rights and contractual agreements
- Document storage
- Signing of contracts
- Media monitoring and analytics
December 09, 2022
GRIN Influencer Platform
We use GRIN for our influencer program. Some of the business problems the product addresses is helping us manage and track influencer campaigns. We are able to track and see real-time results on the software. It facilitates creating briefs and contracts and keeping it all organized in one place. Also, allows us to pay creators through PayPal seamlessly.
- Great customer service and support
- User-friendly
- Great for finding new influencers to work with
- Better demographics report on potential influencers
December 09, 2022
Perfect for handling intentional Influencer relationships
Grin has been a huge help in managing our influencer relationships. It makes our relationships smoother and we've seen growth in our sales due to Grin and the features it offers. I highly recommend Grin to help manage your partnerships for your eCommerce business. Their support team is also 10/10 extremely fast and efficient.
- Customer Support
- Customization
- Work Flow
- notifications/alerts
December 09, 2022
GRIN Review from a Scaled Perspective
We use GRIN to support our influencer marketing and gifting at scale, including onboarding and communicating with influencers on a monthly basis.
- Influencer Onboarding
- Influencer Communication and Fulfillment
- Custom Campaigns and Rights
- Ease of pulling reports or customizing reports
- More product fulfillment backend connections
- More creator opt-out self service features
September 01, 2022
Influencer (Marketers) Look NO Further!
I use GRIN daily to check on influencer revenue, impressions/engagements, download content, keep track of monthly KPIs, search for new influencers, and more. GRIN ensures that I have fewer tabs open on my computer. When I transitioned to my new role at a different company, I was using endless Excel spreadsheets, Shopify, Instagram analytics, and TikTok analytics to keep costs down at our start-up in order to keep track of everything. It felt extremely hectic and unlike what I was used to with GRIN. Thankfully my boss was more than convinced to switch to GRIN when she saw how much it made my workday easier and less stressful.
- Campaigns/Activations with the option to have a tiered commission system with affiliate links.
- Influential Customers segment to find potential influencers who already know and love the brand.
- Exceptional customer support & constant communication with their customers/community.
- A mobile app would change my life.
Currently using Grin to run the influencer program for our e-commerce supplement brand. We are a gut health company that uses proprietary technology to increase the effectiveness of our products that help people on a cellular level.
- customer service on all levels
- streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
- The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
- When clicking on a creator's profile it opened a second browser window rather than taking you away from your current page.
- An easier way to manage tasks - I find that things can slip through the cracks. When I've sent a whole bunch of emails for example it feels like they are just going into a black hole and I have to try and remember who to follow back up with etc
- Scrolling through old email threads on a profile can be hard to see when looking at older emails with the way they are visually broken down. As I took over this program I had to spend a lot of time doing this to find out what the negotiations were with the past manager/influencer and it was really hard to read these emails
August 30, 2022
GRINning from ear to ear!
GRIN is an all-in-one shop stop for our creator marketing programs. Through GRIN, we have been able to identify, contact, and present and track campaigns for creators in our target audience for short-term seeding initiatives and long-term ambassador and affiliate programs. Through GRIN, we can share contracts, send influencer gifts, and send communications in masses to our influencer community.
- Creator Recruitment - GRIN has a huge database of creators that can be easily filtered through to find thousands of creators that match your campaign parameters
- Communication - GRIN allows you to easily create and store email templates and send sequenced communications in mass to creators to automate what would otherwise be a very manual communication process
- Campaign Tracking - GRIN pulls all creator & content data needed to measure campaign success and report KPIs to leadership
- Creator Quotas - GRIN has a tiered pricing system for the # of creators you can have active in your account at one time. This makes the program difficult to scale at cost.
- Price - For a small team just getting started in creator marketing, the cost of GRIN can be hard to justify.
June 14, 2022
GRIN User for 5+ years
GRIN is how we track any campaigns and influencer initiatives. We can track our posts and metrics from specific promotions or launches. Externally, it is a great platform where we can direct our prospective creators and current influencers.
- Campaign management
- Analytics and reporting
- Customer Service
- Integration with app based commerce
We use GRIN to manage our Influencer Marketing as well as the Influencer affiliate program. It has everything we need to source, vet, and measure creators, including setting up campaigns for creators and more!
- Superb Customer Support
- Seamless process of identifying quality creators
- Robust data reporting to lets the data tell the story and guide smart decision marking
- Great community of fellow GRINNERS to connect with and numerous workshops, webinars, and learning experiences at no additional cost
- Saved creator searches
- Email reminders to customers about upcoming changes or outages, versus just finding out via a pop-up when you log in
- After being a customer for 1 year, include "Report Builder" at a deep discount or for free
May 10, 2022
GRIN is the #1 Influencer Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
We use GRIN to manage our Influencer Program. GRIN helps us efficiently source, outreach, negotiate and analyze content from our creators. Without GRIN, managing our Influencer program at scale would be extremely difficult.
- customer service
- organization
- tech support
- being more detailed about plan requirements during sales pitch
- having slack channels or on platform chats with the support team instead of messaging by emails
April 23, 2022
GRIN all day EVERYDAY! I'm a die-hard GRINfluencer!
Score 10 out of 10
Vetted Review
Verified User
We use GRIN mainly for prospecting and finding creators that fit our demographic, the prospecting and filtering feature also helps us to search for different verticals to test with. GRIN helps us to compose outreach email sequences so we can do mass outreach in a short amount of time. We have 11 employees using GRIN and it's great we all have our own login, account and campaign. We use the "tags" "owners" feature so we don't reach out to the same creators! It's helped us keep track and ensure our creators are posting content on the specific dates using the specific hashtags. We love to have amazing content and it's a great place we are able to manage all our creator UGC!
- Customer Support! They are always so helpful and responsive!
- Adding new features to keep up with the ever changing industry and needs for each customer and brand!
- They provide so many resources, their GRIN knowledge base and articles are extremely helpful.
- I love that they offer webinars and workshops and providing ongoing growth and learning tools for customers.
- I would love GRIN emails to integrate with Klaviyo
- I would love to be able to upload branded templates in GRIN emails for sending partners newsletters or outreach
- More verticals in the "interest" dropdown when searching and prospecting new creators.
March 25, 2022
GRIN has been so great for us!
We use Grin to vet potential influencers and affiliates. It's nice to be able to take a deep dive into their analytics to determine if they will be good for us.
- Gives detailed reporting on social media profiles
- Lookalike search
- Quick customer service response
- Ability to change affiliate links to be good for first time customers only
- Audience reports feature needs to improve, doesn't always work
- Custom reports for putting in more details of the creators, like business/creator accounts, engagement rates, % of US followers, etc
March 22, 2022
GRIN - I'm Smiling From Our Success
I use GRIN to source, contact, negotiate, and execute our influencer marketing efforts. GRIN makes these processes infinitely easier by providing a clear path for campaign completion. The best part of GRIN, though, is their support team. They're super quick at responding and really try to answer every question you may have, even if it's stupid... which I have asked plenty, haha.
- Customer Support Services/Helpdesk
- Sourcing Influencers
- Data Organization
- Email functionality - no terrible, but not great
- Connecting my business/personal socials to the platform to directly contact influencers without an email associated with their account. (Enable Direct Messaging within Grin)
March 18, 2022
All we do is GRIN, GRIN, GRIN - No Matter What!
GRIN is a fantastic tool for our business. We are committed to owning our relationships with influencers and maximizing their output. GRIN is a one-stop-shop to make all of this come to life!
- Influencer Outreach
- Content Housing
- Analytics & Dashboards
- Email Integration with Klaviyo
- Email Sequence Customization for Outreach
March 18, 2022
Go with GRIN
We are a very lean team, so operational efficiencies are very important to us. We use GRIN to streamline the communication and workflow for our influencer program. We previously utilized spreadsheets, manual code creation, and Gmail for our influencer reach out and tracking. By adopting GRIN as our provider, it has allowed us to dramatically scale the program in a sustainable way.
- Influencer Discovery / Audience Validation
- Code Creation Process / Product Selection
- Reporting
- Gated Reporting is frustrating
- Additional users
- Additional influencer slots
February 26, 2022
I am happy we made the switch!
We use GRIN to grow our influencer base, get reviews, and garner new content for all sorts of marketing usages. This is a great tool to be able to find very niche influencers that match your specific brand.
- Creator Search
- Influential Customers
- Customer Service
- Onboarding
- Making messaging more user-friendly. It would be great to see text chats pulled from email instead of an email interface inside the platform.
February 23, 2022
GRIN is concise and saves a lot of time
Score 10 out of 10
Vetted Review
Verified User
We use GRIN to create and manage influencer partnerships. GRIN provides us with an immense database of influencers to choose from, along with an easy way to communicate with them and view them in the system. It helps solve the issue of finding the right influencers for your clients, along with ways to compensate them and track their progress.
- Detailed list of your creators
- Self explanatory interface
- Extremely fast customer service
- Adding the possibility of multiple people using the same account at the same time.
February 15, 2022
GRIN Has Made Life So Much Easier for Our Small Business!
We use GRIN to manage and prospect our Ambassador team. We have hundreds of influencers we work with to help us curate content, share on social media, and promote our brand. GRIN has helped us keep track of posts, payments, contracts and so much more. It makes our day-to-day tasks simpler and more productive.
- GRIN manages our influencer partnerships - sends payments, email communication, creates contracts, helps us prospect, etc.
- GRIN gives us an opportunity to speak directly with new influencer prospects via email and phone rather than social media direct messages.
- GRIN helps us keep track of analytics and ongoing partnerships so we know who is performing well, who is upholding their requirements, and who we need to move on from.
- We would like to expand on Tik Tok further and GRIN has been a challenge to use for Tik Tok tracking, prospecting, and communication.
- We would like to be able to house our referral program in GRIN, but the cost per person is not justifiable. We have to house our influencer partnerships and our general referral program on 2 different platforms. They should have options for you to have a less robust team of customers promoting your stuff on their personal pages.
- Payments take a few days to load in via credit card... so sometimes we are late to paying our ambassadors if we don't load payment in within 5 days of payouts needing to be made.
February 08, 2022
GRIN is well worth the money and it works how it's supposed to!
As an agency, we use GRIN for all our clients/brands to build out their influencer/ affiliate/ and referral programs. Grin allows us to find and reach a ton of influencers, but most importantly it makes it easy to track performance and be able to tie and ROI to these programs which are sometimes more TOFU than conversion based. Everything is easy from building campaigns to comms and tracking to payment.
- Performance Tracking
- Communications
- Syncing with Shopify store to send product easily and quickly
- Research and finding potential influencers
- Customizations
- THE CUSTOMER SERVICE TEAM IS AMAZING! BEST I HAVE EVER SEEN
- The chrome extension is annoying because you have to be signed into Chrome with the same email you are signed up for Grin with
- Training on new features
October 11, 2021
GRIN - A Beacon in the Wild West of Influencer Marketing
The marketing department of Schell Games uses GRIN as its primary influencer management and marketing platform. We use GRIN to discover, manage, and fulfill influencer marketing activities. Through GRIN, we are able to attract and retain content creators, manage multiple campaigns at a time, use its reporting mechanisms to determine which content creators would be a good fit, and establish KPIs on a per content creator basis.
- Campaign management.
- Influencer discovery.
- Influencer management.
- Campaign fulfillment.
- Multiple payment options.
- Ease of adding coupons/vouchers.
- Ability for brand to see influencer's dashboard.